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Microsites for Local SEO: the Pros and Cons

Image courtesy of Stephen Chiang Photography Some business owners think the best way to rank in many cities in the local search is to have many websites.  That’s a losing strategy. They build...

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How to Structure Your Site for Local Search Visibility That Lasts

The Ise Shrine is pretty cool.  The Emperor of Japan had it built in the 7th Century.  It’s made of untreated wood, yet it’s stood for over 1300 years.  How? Because master carpenters rebuild the whole...

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Top-3 Local SEO “Content” Wins for People Who Hate to Write

You shudder at the thought of having to write content for your site or pay someone to write it until the day you sell your business or buy Depends. Don’t get me wrong: writing and sharing your best...

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